Designer: Mandie Bentley
Project Description:
Design a symbol that will clearly indicate bioplastic products made from non-petroleum compounds. The design must include three variations to symbolize the end of life options for the product- whether to compost or recycle. The three variations include: a general bioplastics symbol; a version identifying compostability; and a version indicating recyclability.
Sender:
Cereplast, Inc. is a publicly traded company which designs and manufactures proprietary bio-based sustainable plastics as substitutes for petroleum-based plastics in all major converting processes- such as injection molding, thermoforming, blow molding and extrusions- at a pricing structure that is competitive with petroleum-based plastics. Cereplast Compostables Resins are ideally suited for single use applications where high bio-based content and compostability are combined with durability and endurance of traditional plastics, making them ideal for industries such as food service, automotive, consumer electronics, and packaging
Message:
Companies are creating new bio-based plastics made from renewable resources like corn, wheat, and algae as an alternative to petroleum-sourced plastics.
Audience:
Consumers looking for 'green' products that are economically and ecologically sound.
Communication Object:
The bioplastic symbol, when stamped on a product, will clearly serve as an indication that the product is made from bioplastics.
Specifications/Special Considerations:
The new symbol will be used in the same fashion has the recycling symbol to identify products that are made from recycled materials and/or are recyclable. Symbols must have the ability to be single-color or colorless.
Conceptual Words Conceptual Sketches
green recycle (see thumbnails)
plastic end life
economically
ecologically
